Public Relations Director
2K Games, Sports, & Play
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In my role as the Public Relations Director for 2K in Novato, California, I wore many hats and enjoyed the challenge of balancing it all. I oversaw an internal team of three and we worked closely with the product managers and producers of at least 10 games at a time. Each product was in various stages of development from inception to launch and the development teams were located in various places around the world. I helped guide the PR managers on my team and managed several products directly myself, including the launch of Borderlands which has since gone on to earn more than 1 billion dollars in net sales revenue and a movie is now in the works.
I was also responsible for managing our department’s relationship with the corporate public relations and investor relations teams at our parent company, Take 2 Interactive, based in New York. As the Director, I oversaw corporate media efforts for 2K and managed interview opportunities with our executive team. I reported directly to the V.P. of Sales and Marketing, so I also ensured my department delivered weekly and monthly reports to our colleagues on that side. |
April and 2K Games crew at GamesCon in Leipzig, Germany in 2008.
April was in the original trailer to promote the Don King Boxing game for the Wii. Click image to see the trailer.
April was also in the original trailer for NHL 2K9 for the Wii game system. Click on the image to watch the trailer.
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