Current TV: PR Consultant
Veteran game designer Will Wright's TV show idea was called Bar Karma and it would be developed with weekly input on script ideas from the fans, something that had never been done before. Will's team at the Stupid Fun Club had created a storyboard user interface that would allow fans to create scenes or entire storylines and literally create the show.
Once April arrived, it was clear that the TV station needed help with social media efforts for all of their shows. She ended up spending 6 months as a consultant to overhaul their marketing integration with social media so the messages felt more personal and connected. April conducted a full audit of how each channel's social media was doing and then proposed changes. Her work was approved and it was very exciting to get this taste of working with television shows.
Because this company no longer exists, there are no examples of April's direct work. Here is a link, however, to the Bar Karma TV show as well as to Current TV's history as a cable TV channel. she participated in the show's 2011 fall Upfront presentations for advertisers in New York and provided edits on Wikipedia pages for their content and shows, including the addition of Keith Olbermann as their news director.
Once April arrived, it was clear that the TV station needed help with social media efforts for all of their shows. She ended up spending 6 months as a consultant to overhaul their marketing integration with social media so the messages felt more personal and connected. April conducted a full audit of how each channel's social media was doing and then proposed changes. Her work was approved and it was very exciting to get this taste of working with television shows.
Because this company no longer exists, there are no examples of April's direct work. Here is a link, however, to the Bar Karma TV show as well as to Current TV's history as a cable TV channel. she participated in the show's 2011 fall Upfront presentations for advertisers in New York and provided edits on Wikipedia pages for their content and shows, including the addition of Keith Olbermann as their news director.