Specific ChallengeI can help you tackle a specific challenge, minimize an unfair rumor, manage a difficult announcement, or reach a specific need directly through your customers or members. Keep in mind, this might entail changes within your organization.
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Strategic PlanLet's plan ahead! A year long (or more) communication plan, with room for flexibility, creates "sticky" messages through repetition. We need to hear a message multiple times before it locks into our brains. By planning out your general messages for an entire year, you'll create threads that make a real difference.
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Teaching SessionsPosting on social media as a business or organization is very different than posting as yourself on a personal page. I can teach you how to do this and I can teach you how to use other tools that will make communication with your customers or members more efficient and more effective.
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Kenny and Marie Daniels renovated five beautiful cabins and wanted to rent them out to vacationers coming to Cody, Wyoming, a gateway to Yellowstone National Park. Learn how April helped guide them to success.
Nearly 500,000 visitors go through the East Entrance to Yellowstone National Park each year and many visit Cody on that trek. The town's financial health is clearly tied to tourism. By 2016, the Cody Chamber's social media platforms had been overlooked for years. Find out how April reconnected the Chamber to their online community.
In 2015, April was part of a 5 person volunteer leadership team responsible for creating one of the main art pieces for Burning Man. She was the 50/50 business partner with the artist and was the lead for Communications and Fundraising. It took an incredibly talented group to bring this stunning space to life and embarked on fundraising efforts to create the most expensive Temple to date. Learn more about the project here and see the article April got placed in Fast Company about the project.
In 2008, April was excited for her opportunity to be a PR Director when 2K games recruited her for the position. She would oversee all PR activities for North America for all products developed and produced by three divisions, all executive PR needs, and work closely with the international PR Director to ensure global coordination. It was a delicate start internally as one member of the PR managers had also wanted the director position and the entire in-house PR team had developed a contentious relationship with the PR team at our parent company, Take Two Interactive, in New York. Read more about how April managed these responsibilities and turned things around for the team.
April was recruited away from Sony Online by Sigil, a company that had created by former employees of Sony Online. This was a very interesting situation for public relations because Sigil had intentionally made Sony Online out to be industry "bad guys". Later, Sigil realized they needed their former employer to help get their new game to market. Read more about how April helped navigate this tricky public relationship.
As a consultant working in Oslo, Norway, April helped newly forming gaming companies to better understand the North American marketing. She led marketing talks at the local university and became best known during that time as the first marketing professional to speak at the Game Developers Conference in San Jose, California. Read more here about that talk.
Red Storm Entertainment was April's first full time job as a public relations professional in the video game industry. She did not have a background in technology or gaming, but was a quick learner and ended up thriving in this fast-paced industry. Read more about April's entry into the professional working world at a time when video games were quickly overtaking movies as the top entertainment product.
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The Park County Nordic Ski Association was first established in 1994 to maintain cross country ski trails just minutes from the East Entrance to Yellowstone National Park. By 2019, they decided to seek some technology upgrades. See how April provided these solutions and more.
April worked at Burning Man headquarters in San Francisco as both a year round volunteer and as a paid consultant for special projects. Being part of this unconventional communication team was eye opening for her, especially during the years serving as the official responder to all Facebook messages. Learn more about my experiences here.
In 2011, the former news channel Current TV, hired April as a consultant to help promote a new show created by veteran video game designer Will Wright. April had been the publicist for Will when they both worked at Electronic Arts and Maxis Studios. At Current TV, April's consulting role would quickly expand into an overhaul of social media efforts for all of the channel's shows. Read more details here.
Working at the famous Maxis game studios for Electronic Arts as the publicist for veteran game designer Will Wright was such an honor for April. She had worked for and with many well-known game designers but Will was the most humble and the most kind. April was recruited by EA to oversee media relations for the last phase of the development of what would be Will's last video game called Spore. Read more about April's work at Maxis and EA.
April was recruited by Sony to help them recover from the rough launch of EverQuest II. She had become known for helping guide the recovery of Anarchy Online and it was hoped that her experience there could help Sony recapture their previous dominace, which they had lost to the launch of World of Warcraft. Read more about what April was able to do for Sony here.
April moved to Oslo, Norway and helped guide this company to relaunch one of the most worst online video game releases in history. Read more about the detailed and lengthy work April did to help the development team make the right decisions for their customers. Side note: This game just celebrated it's 20th year and it still going strong!
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